Editorial: Clayton Home's New Website is Pretty Cool (Until it's Not)

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  1. They are going from photos to digital art, not good and they don’t show real exterior images. Their search mode is hard to use as they don’t make clear what homes each location has in inventory. They can’t include the “Turn key” price but I think an estimate should be included. The retailers often sell homes in a most undignified way. Are they selling BAD used cars? Usually the independent retailers are the guilty ones. The maddening thing to me is the ads focus on what the buyer can do for the retailer and not the other way around. I love real estate videos where they do a video tour or collage with soft music with contact information displayed at the end. That would be a HUGE improvement over the “It’s all about ME” promotions we see.